iLead Fulfilment System

Case Study - Consumer focussed events

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BT Trailer

The management of a bespoke promotional vehicle at all types of outdoor events

The BT Technology Trailer is a 9m long exhibition trailer, fitted with PCs and mobile broadband, that travels the country attending events, exhibitions and county shows to demonstrate BT’s small and medium enterprise products and services. The trailer includes 3 internet-ready PCs, a demonstration telephone system and various PDAs and other mobile devices, and has refreshment facilities on board.

BT Business concentrate solely on the strategic placement of the trailer, usually in support of BT Local Business activity, and all logistic, maintenance, and organisational aspects are managed on behalf of BT by Fluent Events. In practice, this means that BT Business may decide that the trailer should be exhibited at a particular event and Fluent Events will arrange everything else. This includes:

This solution allows BT to concentrate on the strategy. Once they have decided which events they want to attend, they can relax and simply turn up on the day of the event to meet their customers.

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