iLead Fulfilment System

Case Study - A nationwide roadshow for local customers

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Business Experience 2009

An annual business-to-business state-of-the-art demonstration experience

Business Experience is a unique annual event for businesses of all shapes and sizes to assess and evaluate their IT and Telecoms requirements.

Usually held in Central London, Business Experience takes over a unique and unusual premises or venue - a Georgian basement or a Victorian warehouse - and transforms it into an experiential tour for businesses incorporating presentations and hands-on demonstrations of the latest technologies. Organised for a conglomerate of business associates including Hewlett Packard, Nortel, Salesforce, Dell, Lake Communications, Cloudforce, Cisco, Mitel, Astadia and Blackberry, this years Business Experience was in Farringdon.

This was our third year assisting with this event and our brief for 2009 was larger than ever. Our role was to supply and install all IT kit; liaising with set designers, electricians, product teams, demonstrators, engineers, programmers and marketing people to ensure all 84 demonstration points were installed and maintained for the duration of the week-long event. We managed the network installation, co-ordinated specialist third party suppliers, and translated complex technical requirements for non-technical briefs to set designers, stand builders and electricians.

Fluent Events managed the installation, onsite management and de-rig of all technical equipment, network, and back-office tools, all in a highly prized listed building.

You can find out more about Business Experience 2009 here:

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